The fast moving consumer goods (FMCG) sector is a hugely competitive sector where the importance of the brand cannot be underestimated. Consumers now have an unprecedented level of choice and manufacturers have to differentiate their products from the competition if they are going to be successful. Indeed, the industry is responsible for creating some of the world’s best known brands.
While the definition of a FMCG is quite fluid and encompasses a range of different products, a key characteristic is relatively low manufacturing and retail costs but high volumes of sale. In this competitive retail environment, an innovative product or a recognisable brand can therefore become an incredibly valuable asset which intellectual property rights can help you to protect from the outset.
At Wilson Gunn, we work with FMCG brand owners and manufacturers to help protect their competitive advantage. Our team acts for international personal healthcare brands, leading cosmetic labels and innovative toiletries and cleaning products companies, as well as fast moving consumer electronics manufacturers. We have helped our clients to secure patent protection for their FMCG product innovations, helping to establish market exclusivity and create barriers for competitors. We also handle trade mark clearance, protection and enforcement matters to ensure that trade marks have strong protection in line with a company’s business plans.
Issues such as counterfeiting and copycat, or ‘parasitic’, packaging can often be a headache for many FMCG companies. We have experience advising companies on how to negotiate these complex issues and effectively utilise their intellectual property rights. We have particular experience in advising on issues originating from China and the Far East.
We also have a wealth of experience in undertaking online enforcement activities for our FMCG clients, including extensive online auction and retail site take-down work, as well as customs watches and applications.
If you would like to discuss intellectual property protection for your FMCG business, please get in touch to speak to one of our attorneys.