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Sport

Make sure your intellectual property is helping to keep you ahead of the game

IP in the sports industry

Sport is no longer just about the taking part, or even about the winning. Today sport is a huge global industry and the UK plays a prominent role on the world-stage as the home of Premier League football and the host of major sporting events. The industry in the UK is worth over £23 billion, fuelled by growing sports attendance and increased public awareness of the importance of health and fitness.

Intellectual property rights underpin the business of sport. Trade marks are powerful marketing tools which sports clubs and their players can use to leverage their brand through licensing and sponsorship, whilst patent and design protection can be used by sportswear and sports equipment manufacturers to protect unique innovations and designs and help prevent imitation by competitors.

Our expertise

Wilson Gunn provides strategic intellectual property advice to some of the world’s leading sports clubs. We manage world-famous sports brands for our clients, who include top Premier League football clubs. Our sports team has a deep understanding of the business of sport and has developed unparalleled expertise in protecting trade marks in the sports sector. Our knowledge enables us to deliver winning intellectual property advice with a commercial focus.

We also advise on patent protection for innovations in sporting apparel, equipment and technology, which are designed to help athletes push the boundaries and better their performance.

If you are a sports brand owner, you want us on your side. Get in touch to speak to one of our attorneys.

Our sport team