The retail sector is vital to the UK economy, generating total sales of £394 billion in 2019 and providing over 2.9 million jobs. The sector faces significant challenges from both political and economic forces, as well as the difficulty of operating in a competitive market which has been transformed by technology.
There is now much greater choice over how, where and when we shop and retailers have had to find new ways to retain and attract customers. Innovation and creativity are therefore leading the way as retailers strive to strengthen their brand position and embrace new ways of engaging with consumers. In such a competitive environment, your brand, its positioning, and its reputation, can be key to your success.
Our trade mark team has extensive experience of working with clients in the retail sector. We act for international retail brands, supermarkets, high street names, designer brands and a host of online retailers. We represent one of the UK’s biggest supermarkets, a fast-growing online fashion retailer and a leading outdoor equipment retailer.
Our in-depth involvement with businesses within the retail industry has enabled us to develop a real understanding of the business methods and objectives within the sector. As a result we are able to provide commercial advice to retailers on how best to protect and enforce trade mark rights, in this highly competitive and fast moving commercial environment, where brand placement and presence is integral.
To discuss how we can assist your retail business, please get in touch to speak to one of our attorneys.