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Fashion

Protect your brands and designs from imitation

IP in the fashion industry

Fashion in the UK is famed for its creativity and British designers have always been at the forefront of fashion trends which have come to dictate global styles. Buoyed by London’s reputation as a fashion capital, the industry continues to thrive in the UK. The sector contributes £32 billion a year to the UK economy, supports 890,000 jobs and plays an important role in supporting the retail and manufacturing sectors.

Trends in fashion are ever evolving. The logo on a t-shirt, the sole of a shoe or the shape of a bag can all influence what sells and who buys. Consumer attitudes are also changing. An increase in awareness of social and environmental issues is encouraging consumers to favour sustainable and ethical brands. In this competitive environment, your brand and designs become your most valuable assets and intellectual property rights can help you to protect them.

Our expertise

At Wilson Gunn our trade mark attorneys represent globally recognised ’labels’ in the high-end clothing business, independent fashion designers and accessories brands as well as suppliers to the retail multiples. Through this extensive experience we understand how not just following but creating trends can be what brings success to businesses involved in this diverse sector.

In fashion, however, there is often only a narrow difference between inspiration and imitation. We have in-depth experience in advising companies on how to navigate the complex issues of trade marks, designs and copyright. Our attorneys are also highly experienced in dealing with counterfeiting problems and work regularly with Trading Standards Offices and UK Customs in tackling this constant and additional area of challenge to intellectual property rights.

To discuss intellectual property protection for your fashion brand, please get in touch to speak to one of our attorneys.

Our fashion team