Trade Marks

Your single most important marketing tool will be your trade mark. Trade marks can take many forms. They may be protected by registration and in some cases may be protected by an unregistered right. For further information see our IP guide.

Our UK Registered and European Trade Mark Attorneys are able to advise in relation to all aspects of trade mark protection.

We can advise if a trade mark is available for you to use.

We prepare and file applications to register trade marks directly at the UK Trade Marks Registry, the European Union Intellectual Property Office (EUIPO) and the International Bureau of WIPO under the UK, European Union and International trade mark registration systems. We then deal with subsequent processing of applications through to registration. Where necessary we employ our network of foreign associates to enable protection to be secured in all other territories where relevant laws exist.

We can attack third party trade mark applications and registrations on your behalf through opposition and invalidity proceedings. We also advise on best practice in using trade marks, to ensure that your protection remains valid and enforceable.

We advise on trade mark infringement, acting for both trade mark owners and those accused of infringing trade mark rights. On contentious matters we aim to work creatively with you to reach a settlement, but if necessary we can work with solicitors and barristers to support litigation.

Both registered and unregistered trade mark protection may be licensed and we can advise on, negotiate and help draft trade mark licences.

We always get to know our clients’ business objectives, so we are able to provide commercially focused advice on your trade marks. We pride ourselves on our level of client service and communicating with our clients effectively. This means that we will keep you to up to date with the development of your trade mark, and the commercial impact of the trade mark on your business.

To find out how we can help your business, contact us now.


The trade mark team at Wilson Gunn  represents an impressive client list.

The Legal 500 2016

Well-regarded trade marks offering, particularly for retail and sports brands.

Chambers & Partners 2016

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