Packaging is often a key driver of product differentiation, sustainability, functionality, and consumer appeal. Yet many businesses overlook the intellectual property protection available for packaging innovations, assuming that only major technical breakthroughs can be protected. In reality, a wide range of packaging developments may be eligible for protection through patents, registered designs, and other IP rights.

In this webinar, we’ll explore different ways packaging innovations can be protected, from technical advances in packaging materials, structures, and functionality through to the visual appearance and overall design of packaging products. We’ll discuss the requirements for obtaining patent and design protection, common pitfalls to avoid, and how a well-considered IP strategy can help businesses maximise the value of their innovations.

This 45-minute webinar is ideal for professionals working in packaging development, product innovation, R&D, IP management, brand management, and sustainability.

To secure your place, please register here. Once registered, you’ll receive a confirmation email with meeting details to add to your calendar.