Intellectual Property Advice For FMCG

The Fast Moving Consumer Goods (FMCG) sector is a hugely competitive sector where the importance of the brand cannot be underestimated. Consumers now have an unprecedented level of choice and manufacturers have to differentiate their products from the competition if they are going to be successful.

While the definition of a FMCG is quite fluid, and encompasses healthcare products, toiletries, cosmetics, food and even ‘white goods” and consumer electronics products, a key characteristic is relatively low manufacturing and retail costs, but high volumes of sale (high volume/low margins).

At Wilson Gunn, we work with FMCG brand owners and manufacturers to help protect their competitive advantage. Our team acts for international personal healthcare brands, leading cosmetic labels and innovative toiletries and cleaning products companies, as well as fast moving consumer electronics manufacturers. We have helped our clients to secure patent protection for their FMCG product innovations, helping to establish market exclusivity and create barriers for competitors. We also handle trade mark clearance, protection and enforcement matters to ensure that trade marks have strong protection in line with a company’s business plans.

Issues such as counterfeiting and copycat, or ‘parasitic’, packaging can often be a headache for many FMCG companies. We have experience advising companies on how to negotiate these complex issues and effectively utilise their intellectual property rights. We have particular experience in advising on issues relating to the IP issues originating from China and the Far East.

We also have a wealth of experience in undertaking online enforcement activities for our FMCG clients, including extensive online auction and retail site take-down work; as well as Customs watches and applications.

Let us help you to protect your FMCG products and brands. For further information, please click here and contact us today.

Our specialist FMCG team includes partner, Ben Appleton.


Your professionalism, knowledge and experience have been an absolute asset to us and we found the service you provided to be of the highest standard.

Limpet Boards Ltd

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